The brand’s primary typeface, Columbia Sans Display, has distinctive italics that harken back to 1970s-era heavy-bottom fonts ( see examples ) and blend seamlessly with the brand’s retro-modern aesthetic. This inherent quality gave way to the brand’s signature 70s-inspired sunrise motif which is integrated throughout the brand in the form of borders, badges, and illustrations. The chemicals used in the balayage process-gentler on hair as well as the environment-give the hair a more natural, “sun-kissed” look. Whereas conventional foil coloring techniques result in rows of uniform highlights, balayage’s unique hand-painted technique results in randomly placed swipes of color that have a more natural appearance. Inspired by the hand-painted process and sun-kissed results of the eco-friendly hair coloring technique, we created a brand identity for Sweep Balayage Bar that captures the salon’s chic yet playful attitude.īalayage is a hair coloring technique invented in France and popularized in the 1970s. It's evident that every detail has been gone over with a fine-tooth comb, and while I don't currently dye my hair, I think I might need to book an appointment at Sweep. The complete design system is surrounded by a 70's style sunrise motif with a color palette to match, creating an approachable and lively aesthetic. In a way to bring in the hand-painted aspect, window graphics are all purposefully imperfectly hand-painted. Sweep focuses on a hand-painted hair-dying technique, and because of this unique procedure, the branding system follows suit. His pure creative genius has stuck with me to this day, and I'm honored to be writing about one of his company's latest design systems for Sweep Balayage Bar. Specializing in Hair Color (one the best in Westchester in Balayage the art of hand painting highlights or lowlights onto the hair for a more natural look, Bridal Hair and Makeup, Photo-shoots, Hair Extensions, Cuts and Blowouts, Cheryl is also certified to perform Chemical Peels and Microdermabrasions.Funnily enough, when the San Fransisco-based The Office of Ordinary Things used to be the Boulder-based Cast Iron Design, Principal Jonny Black came to speak to one of my college classes. Hands on Makeup Classes or tutorial run by Cheryl DiGiacomoĬheryl licensed in cosmetology, certified in Professional Makeup Artistry, microdermabrasion and facial services.Ĭheryl started in the industry in her late teens as an assistant, working her way up to becoming a salon owner in 2014.With our state of the art OSHA Certified Triple Unit Chemical Force Capture System (only Salon in Westchester using this) which constantly treats the air in the salon to keep you safe from harmful chemicals/vapors.Multiple Keratin Smoothing Anti Frizz Treatments.The principal idea being less is more when creating soft, natural looks" Cheryl is an expert in Balayage and clients travel from the tri-state area to see her. It allows for a sun-kissed natural looking hair colour - similar to what nature gives us as children - with softer, less noticeable regrowth lines. What is Balayage? "Balayage is a French word meaning to sweep or to paint.We are able to come on site location at your Wedding Venue / Engagement Photoshoot / Magazine Photoshoot etc. Glam has a Bridal Hair and Makeup Team called Glam Go. We provide all Colour Services by one of our Master Colorists who have been in the industry a combined 60+ years! Glam Beauty Bar is a Full Service Salon & Professional Makeup Bar. Please don't hesitate to contact Cheryl with any questions on any of our services or event pricing. Her entire vision is on display from Glam's steel door which opens to a beautiful all white shabby chic salon. Cheryl chose 148 Larchmont Avenue because of the gorgeous stone building from the 1920's. Glam offers bottled water, coffee and tea complimentary. Whether you are in for a blowout or a full color correction the staff will make you feel like royalty. Glam also specializes in Bridal Hair and Makeup, photoshoots, private salon parties for birthdays, and any special event in your life. Offering all Colour Services, conditioning treatments, keratin treatments many more. Owner Cheryl DiGiacomo has assembled a team of established, dedicated and professional Master Stylists /Colorists /Certified Makeup Artists.Ĭheryl certified and licensed in all three herself opened Glam, a Full service Hair Salon and Makeup Bar in December of 2014. About Glam Beauty Bar History Established in 2014
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