![]() It promises Schick Hydro Skin Comfort is different because it “cares for your skin any way you shave, whether that’s every day or every seven days. One 30-second spot addresses men who’ve given up on shaving because of the burn and discomfort. Thepaper will also analyze the usage of Schick hydro premium and Schick hydro silk razorscommercial in countries such as China, Russia, Germany, UK. “We think of it as a work-from-home razor,” said Matt Bell, svp of Edgewell Personal Care North America.Įdgewell plans to promote the rebrand with a multi-million-dollar global ad campaign created with MullenLowe New York that includes TV commercials, digital content and influencer marketing. A tiny comb lines up the hair before chopping it off, preventing the uncomfortable tug and pull that comes from tackling thick stubble with a standard blade. One standout star of the collection is a new item called the Stubble Eraser, designed to deal with facial hair as old as one week. Under the name Schick Hydro Skin Comfort, the new packaging, updated formulations and introduction of face wash and post-shave balm are all meant to appeal to men who don’t shave as frequently and want to avoid damaging their skin. One year after Edgewell backed away from plans to acquire digitally native men’s care brand Harry’s for $1.37 billion following FTC intervention, the company is reintroducing its Schick Hydro line. Shaving each morning also takes time, and these days there never seems to be enough of that.Īnd, according to consumer goods company Edgewell Personal Care, more than four in five men say the ability to prevent skin irritation is the biggest factor when it comes to deciding which razor to purchase. ![]() ![]() Part of the reason? Stubble has become acceptable. Men aren’t shaving as much as they used to-and this was true even before bars, restaurants and offices were forced to close due to Covid-19.
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